> For the complete documentation index, see [llms.txt](https://docs.knowbase.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.knowbase.ai/ai-assistants/leads.md).

# Leads

When [fallback email collection](/ai-assistants/behavior.md) is enabled and your assistant can't answer a question, it asks the visitor for their email. These submissions appear in the **Leads** tab.

## Managing leads

Each lead shows:

* The visitor's email
* The question they asked
* Status: **New**, **Contacted**, or **Resolved**

Click a lead to see details and take action:

* **Reply by email** — opens your email client with the visitor's address
* **View conversation** — see the full chat context
* **Add as Q\&A Pair** — create an exact answer so the assistant can handle this question next time

## Filtering

Filter leads by status:

* **All** — every lead
* **New** — unread leads (with red badge count)
* **Contacted** — leads you've responded to
* **Resolved** — leads that have been handled